RILEY’S TECH | INTRO | MAKING OF

Riley's Tech is a tech review youtube channel by Daniel Riley.

He needed a kickass dark sci-fi Intro for his content, featuring what the channel is all about.

Client: Riley's Tech, UP Studio
Creative Dir.: Igor Martins, Cristy Bittencourt
Art Direction: Antônio Souza
Motion Graphics: Antônio Souza

DESIGN

I designed a sharp, high-tech, cold logo, and used its typography to create patterns that would be omnipresent in the intro. We defined the final look of the entire sequence using styleframes.

The same tools I used for the video's final composite I also used to make the styleframes, saving time in post-production.

3D Look Development took into consideration lighting and colors

ANIMATIC

In the beginning, there was the storyboard.

Here we had to make shure to convey the idea of unboxing of technologies. We wanted not only to open a box, but the techs to open themselves as portals for new discoveries.

Each tech acted as a portal to the next take until the logo appeared. The animatic below guided the production.

Animatic storyboard of the Intro or Opener

PERFECTING FRAMES

From modelling to the final frame, we iterated until we had the right amount of complexity while keeping beauty and focus. As we improved, we let the client be part of the process with feedbacks.

Look Development of Smartphone 3D model, part 1. Studio lighting.

Look Development of Smartphone 3D model, part 2

Look Development of Smartphone 3D model, part 3. Adding glitchy patterns to the screen

I made every render the closest possible to the final frame. The exception was the motion blur and the depht of field, which I mostly accomplished in post.

I also added film grain, grading, glitches, and some lighting effects to the rendered image.

SOUND FX

The sound designer edited the soundtrack, syncing it with the transitions and adding over sound effects of glitches, among others to guarantee the best auditive impression.