Gabriel Ferreira called me to help him create four 3D animated music videos for the anti-bullying campaign of A.R.M. to run over the days of the Pathfinders' Club World Camporee in 2019.

 

Client: Adventist Risk Management Inc.
Directors: Loabim Vieira, Gabriel Ferreira
Animators: Edgar Lopes, Antonio Souza
Modelling: Antonio Souza, Edgar Lopes
Look Development: Antonio Souza, Gabriel Ferreira
Script and Storyboards: Jonathas Witt
Music: Dynan Mello
Singer: Debora Tambunan

Scene: 3D characters representing mother and father are worried
Scene: 3D character of teacher looks at the camera worried
Scene: 3D character of the pathfinder leader speaking
Scene: 3d character of museum security guard

We had a tight schedule, so I decided to go minimalistic.
We created a world consisting of geometric toys. And simple animations made the job.

Character designs in 2D rough shape versions for 3D modeling
Scene: girl character gives letter to bully character in the 3D classroom
Scene: black bully 3d character practices bullying with asian 3d character in classroom
Scene: black 3d character throws the paper ball containing bully messages into the trash of classroom while asian student watches it.

The four main characters, who are Pathfinders, wear this very simple triangular scarf in the neck all the time.

They have peculiarities that represent the diversity in a World Camporee.

Defending diversity is a key aspect to stop bullying.

Scene: 3d characters look inside the 3D trash in the classroom

"You're no trash, bud!"

Scene: 3D characters in a bullying scene on the backyard
Scene: black 3d character helps the asian character in the tree of the backyard

We told stories that took place in the city, the neighbourhood, the school and the park.
We did a hero shot in almost all locations for the campaign titles.

Packshot 3d scene: four hero characters pose in the neighborhood for final titles

In the second and third videos, we told a story about bullying in the school.

3D Scene: in the hall of school, girl walks and notices a bullying scene
3D Scene: a bully holds another studant by his cloth in the hall of school
3D Scene: girl interrupts bully to defend the person he is attacking

Each character suffering in one story chose to be a hero in another story.

3D scene: girl helps student to catch his books up from the ground in the hall of school
3D scene: girl in the weelchair sees three bullies scene in the hall of school
3D scene: three bully characters notice someone in the hall of school
3D scene: girls tell teacher about a bully

Just as the bully can be and affect anyone, anyone can do something to stop it!

3D scene: asian student helps protect weelchair girl from bullies in the hall of school

All 4 videos ended with the friends having a good time together.
And in the last video, the parties made peace by playing football.

3d scene: our pathfinders and heroes happy around a campfire in the night
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