Matgeek is a culinary blog and youtube channel maintained by Johan Hedberg.
He called UP Studio, which trusted me to help create a high-quality sci-fi Intro for their client’s channel.
Client: Matgeek, UP Studio | Direction: Igor Martins | Motion Graphics / Art Direction: Antônio Souza
The first step was to create a storyboard and animatic which would help as guidelines for the production.
The first screen was designed in Illustrator and After Effects as a Styleframe "to rule them all".
The final look was fixed by this frame and we carefully sticked to it up to the end.
This project was about technology, so I developed new tools to expand our software arsenal in Houdini.
Check out some of them:
Now take a look at this hologram effect I developed for the main objects
(without post-production)
They where crafted in our "effects maker" software, Houdini.
The project received some attention from the Houdini and Redshift user communities,
and the Redshift team twitted about it:
